How to Use Intuitive Insight to Shape Your Customer Personas

By: Mark Howard

When it comes to effective digital marketing, understanding your ideal customer is absolutely essential. Yet, many business owners and marketers rely purely on surface-level data—things like age, income, or job title. While this demographic information is important, it doesn’t tell the whole story. To truly connect with your audience, you need to tap into emotional insight and buyer psychology. That’s where intuitive business strategy becomes your secret weapon.