The real reason people aren’t buying? They’re not clear on the value—or worse, they don’t see you as the one to solve their problem. Let’s unpack what’s actually stopping potential clients from saying yes, and what you can do to change that.
Email marketing is still one of the highest-converting channels for small businesses—but only when used correctly. And the biggest mistake I see? Treating your list like a noticeboard instead of a relationship.
When you’re struggling to sign clients, it’s tempting to assume the problem is your pricing. But here's the truth: price is rarely the real barrier. Let’s unpack what’s actually stopping potential clients from saying yes, and what you can do to change that.
You’ve probably heard it before: “Grow your list with a freebie.” And while lead magnets are a fantastic way to attract potential clients, not all freebies are created equal. If your free download isn’t converting into paying clients—or worse, isn’t getting any sign-ups—something’s off.