Watch how Mark spots what others miss.
Short business breakdowns, project deep dives and behind-the-build thinking that show how Mark finds the real problem and builds the right fix.
Not theory. Not generic marketing advice. Real thinking from real business situations.
Upcoming
Why the thing you think you need may not be the thing that fixes your business
Mark explains why business owners often spend money on the wrong fix before finding the real issue.
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Business Breakdown Shorts
Quick takes on real business situations where the obvious answer may not be the right fix.
20,000 subscribers. Less than 1% open rate.
Why a big email list means nothing if nobody is opening, reading or taking action.
They asked for a website. I spotted a photo problem.
Why a holiday-let owner may need stronger staged photography before a new website.
More traffic will not fix a weak offer.
If people do not understand why to choose you, more visitors just create more lost opportunities.
Why people compare you on price.
When your value is not clear, customers use price as the only deciding factor.
AI will not fix a confusing business.
Why adding AI before fixing the offer, message or journey can make things worse.
The booking step that kills enquiries.
How friction in the booking or enquiry journey can stop ready buyers from taking action.
Behind the Fix
Real projects showing what the business owner thought they needed, what Mark spotted, and what was created as the right fix.
K9 Greatness
From local dog trainer to premium behaviour authority
How the work moved beyond a website into positioning, trust, assessment journeys and a bigger behaviour ecosystem.
View the thinkingNXT Performance
From hobby business to serious performance brand
How the project moved beyond design into quote journeys, conversion flow and a more professional customer experience.
View the thinkingBeyond Clean
From cleaning website to trusted local authority
How the project created more than a service page — with estimates, advice, trust-building and a better customer journey.
View the thinkingFivePitch
From booking idea to modern CL site platform
How a simple booking idea became a bigger opportunity around availability, payment, trust and guest confidence.
View the thinkingHosterr
From scattered operations to calmer owner systems
How holiday-let operational ideas evolved into owner visibility, guest communication and team workflow thinking.
View the thinkingBuild Notes
A look at the tools, systems and ideas Mark creates when the right fix needs more than advice.
Price reveal tools
Create curiosity and capture interest before showing the final estimate.
AI assistants
Answer questions, reduce friction and help customers take the next step.
Booking journeys
Guide visitors from interest to confirmed booking with less friction.
Quote flows
Move customers from curiosity to estimate with a structured, trust-building experience.
Client portals
Give clients a clear, dedicated space to access work, updates and support.
Follow-up systems
Stop warm leads going cold with structured, well-timed follow-up sequences.
App-style experiences
Create app-like interactions inside websites that feel intuitive and useful.
Web scraping tools
Use external data sources to create smarter, more dynamic website experiences.
Right Fix Finder™
A guided diagnostic that helps business owners identify the most likely gap.
Mark Explains
Short videos where Mark explains the thinking behind the way he works.